Some fashion labels manage just perfectly to put a spell on their target groups. Dolce & Gabbana may or possibly will use the pictures of their new lookbook for the Gym collection for fall/winter 2011 for advertisement as well.

Saturday morning cruising and rocking around Madrid with the Longboard Girls Crew.

Special thanks to the spanish team, Ana, Bea, Bego, Carla, Emma, Hännä, Jacky, María, Kati, Maitane, Maryele, Paula, Sophie and Valeria.

longboardgirlscrew.com /     facebook.com/ longboardgc

Music: Go Outside – Cults

The Late Great Cassiopia – Essex Green

Tremendous Dynamite – Eels

Emporio Armani EA7 and Reebok have combined forces to create a futuristic line of high performance sportswear for Spring Summer 11 as a continuation of the EA7 range specialising in clean designs and durability. The highlight of the collection is the debut of the first ever EA7/Reebok ZigTech.

”Skate or die” Definitely we love the skateboard. These shapes are really cool.

A skateboard redesigned with leather by MAKR CARRY GOODS, is available.for $80.00 and their blog has really good photos

DOODAH brand from Switzerland . From left to right  the beautiful girls are : Toni ,Edita ,Isabeli ,Lara,Erin, Anja, Catherine and  Abbey

Available here.

By Cyrielle Agullo / thevanguard for creativeboysclub

Surfing the city. Love this work !

Video by spanish artist Juan Rayos.

Riders:  (ralongboard.blogspot.com) / (caribbeansportshop.blogspot.com)

Music : Ten Thousand Lines – Electric President / Bathtime – Tinderstick

Equipo, gear: Canon 5D MarkII + 17-40f4 L  / Opteka X-GRIP

Urban Golf by Squire and Partners with Eduardo Recife / text by Ricardo Hernandez ( for yatzer)

It is imperative to crave a time-out or an escape to a meeting or two in the golf course or simply just go to the range and relax while working on your game. In a dense, hectic and busy city like London, there must be a please to release and collect yourself amongst the cacophony of urban life. That might be easy to do in many cities around the world but  when living in London, that simple desire could be a good hour outside the city. Say no more, Urban Golf now brings the largest indoor golf venue in the UK for with a contemporary British charm.

Inspired by English country house style and exclusive gentlemen clubs, the work done by British architects, Squire and Partners, provides the comfort of the old classic style with the amenities and flare of today’s diverse urban dweller. With Chesterfield sofas and chairs, dark walnut panelling and floors, the interiors ground the formality of the English style but Squire and Partners collaborated with Brazilian illustrator Eduardo Recife to bring life to the interior walls with Victorian inspired wallpaper that unfolds classic golf imagery. The richly layered murals feature Edwardian and Victorian golf imagery that make any visitor look closer into the graphic narratives. The mix of classic style and dynamic illustrations make this venture an exciting environment to be a part of. Eduardo Recife’s work and style truly engages the excitement of the sport in an urban environment.

The interiors is truly a man’s world. A place to enjoy, hone your skills or simply gather with friends for a drink or a quick video game fix. Urban golf tailors the style of classic English country style but adapts to our contemporary masculine behaviors and hobbies. I am sure Urban Golf will continue to be the gentleman’s retreat in London so no worries ladies, you know where they are.

Squire and Partners is a major UK practice with a substantial body of work.  Michael Squire has led it with an approach that is collaborative rather than autocratic.  Driven by the desire to continually refine and evolve the practice’s work, he has remained determined to maintain its early vitality, and to create an environment in which the second generation can build upon, exceeding the achievements of the first.

Eduardo Recife is an artist, illustrator, graphic designer and typographer from Brazil. He is creator of Misprinted Type, a website featuring his personal works, collages, drawings, and typefaces.

(source-yatzer)

Cricket helmet provides protects the batsman’s head from cricket balls. Existing cricket helmets protect well, but can discomfort the batsman, as they can cause heat build up and weight issues. These problems have been proven to wear out the batsman, causing him/her to under perform by 50%. Designer: Ravinder Sembi

for a special edition of The New York Times Magazine, is a series of images shot by Ryan McGinley of the 2004 US Olympic Swim team. Coming out from the archives of Opening Ceremony, this is a last opportunity to purchase the last remaining sets of the limited run of 500 post card sets. Each box contains 16 prints, which includes noticeable swimmers like Diana Munz, Jenny Thompson, Ian Crocker, Aaaron Peirsol and Michael Phelps.

Under super limited quantity, we’re excited to let go of our final stock of 15 out-of-print dead stock card collections to our loyal customers.

Sold out worldwide, these cards are only available through Opening Ceremony Online.