Here is a look at a collection of premium editions of the iconic Ray-Ban aviator shade which is part of the brands 75th anniversary. With three colorways in production the frames are highlighted by a choice of 22-carat white or yellow gold frames, water repellent P3 Plus gradient polar lenses and leather-wrapped tips. Thanks to Streething for this source of inspiration.
Actor Jude Law captured by legendary fashion photographer Peter Lindbergh for the new Vogue Eyewear advertisement.
Behind the scenes :
Overflowing sympathy, Robert Pattinson greeted fans at the 65th annual Cannes Film Festival in France while promoting his latest film “Cosmopolis”. He was spotted wearing a pair of black Oliver Peoples NDG one plastic square frame classic sunglasses ($405).
Alexander McQueen injects a hint of netherworld cool to a style classic with these black skull aviator sunglasses. These edgy-eye pieces will make a fashion-forward addition to your eyewear collection. These acetate aviator-style black sunglasses have dark-grey graduating-tinted lenses and a key-hole ridge. The sunglasses have matching black arms with a dark-silver-tone skull and the signature logo embossed in white. Available here.
Exclusively adorned with an exquisite array of 188 collet diamonds, this pair of Cartier sunglasses is boasting in retro style and sheer glamor. These custom made 18k gold beauties are a blast from the past. Hailing from the 1980′s, stylishly fit in a sleek black frame, and weighing 7.5 carats of diamonds. Cartier, Paris luxury eyewear is truly one-of-kind. Priced at $25,000. A luxury made custom.
To launch Ray Ban’s “Flip Out”, a sunglass series with interchangeable lenses, Paranoid US Director Sophie Gateau directed a mesmerizing promotional spot to showcase the transposable looks. The film is currently featured on Ray Ban’s official website (ray-ban.com/usa/science/flip-out/video).
The creative teams at Ray Ban and Marcel Worldwide/Publicis chose a kaleidoscope theme for the entire advertising campaign, emphasizing the multitude of lens choices. Sophie then collaborated with Art Directors Kele Dobrinski and Nessim Higson to conceive a fresh take on the reflective pattern of a kaleidoscope.
There was no room for improvisation on this highly technical shoot. Sophie worked off detailed animatic tests, preparing each movement beforehand with precise attention. The film was shot in the exact order it is presented. To keep the transitions tight, Sophie shot the actress on a split screen. As the actress reached a new position, a team of stylists made a quick change in her look, before the actress was then placed in the exact same position and reshot.
Backed by Paranoid Design Studio and in collaboration with Marcel Worldwide’s Dobrinski and Higson, Sophie executed the post-production, creating the animation, design and defined transitions in After Effects.
The campaign features a print ad, the website featurette, and an interactive event which launched the new line directly to the consumer. Ray Ban erected a pop-up tunnel in New York City featuring a kaleidoscope installation. Sophie collaborated on this hands-on experience and also shot a mini documentary of the event, which is highlighted on Ray Ban Films’ You Tube channel (youtu.be/dActcMa-42w).
Production Company: Paranoid US
Director: Sophie Gateau
Executive Producers: Claude Letessier, Matej Purg
Line Producer: Matthew Rodriguez
DP: Matt Kliegman
Agency: Marcel Worldwide/Publicis
CD/AD: Kele Dobrinski
AD: Nessim Higson
Senior Producer: George Roca
Film Editor: Emily Spiegelman Producer: Alan Lopez
Head of Production: Charlyn Derrick:
VFX: Paranoid US
Lead Artist: Sophie Gateau
Head of Post: Guillaume Raffi
Music: Beacon Street
A very cool novelty! Frameworks is GPPR’s inaugural foray into eyewear; an essential piece of a man’s ensemble, a pair of well-crafted frames can easily be the pivotal item that finishes a man’s semblance. The first installation in this program is The Malcom, an eyewear frame inspired by the indelible Malcom X. Crafted in Japan using hand molded Italian acetate with CR-39 lenses, these frames were created for the reformed iconoclast, the contemptuous gentleman: the modern Renaissance Man.
Photography by Tiger Tiger
”He is the modern Renaissance Man, an old-fashioned soul in modern times. He is the polymath of versatility; a man of gentility, truth, lust, and individuality. He is G.P.P.R. We are G.P.P.R.”