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Thai Society for the Prevention of Cruelty to Animals: Bull Terrier

Thai Society for the Prevention of Cruelty to Animals, presents this important advertising campaign signed by Agency BBDO.

Chief Creative Officer / Executive Creative Director: Suthisak Sucharittanonta / Creative Director: Chalit Manuyakorn / Copywriters: Peter Oh, Thasorn / Boonyanate, Chalit Manuyakorn / Art Directors: Choedchitt Koedkietpong, Rook Floro / Agency Producer: Ladawan Vilainart / Photographer / Retoucher: Bob Eye View

About TSPCA (  Thai Society for the Prevention of Cruelty to Animals )
Thailand is perceived by many foreigners as a barbarous country – topping a list of countries with frequent violations and cruelty to animals. These include wild animals, some pets, stray animals, animals used for commercial purposes and in laboratory testing. In addition to which, many people have seen or heard about so called ‘exotic foods’ and ‘longevity potions’. This type of misguided behaviour, serving nothing more than to satisfy ignorant or heartless greed.

Although many concerned citizens and tourists have filed complaints about a range of abuses, including for example indecent captivity, and the torturing of animals in training for the purpose of display, elephants, lions and tigers, bears and monkeys, alligators and snakes are all subject to such continuing malpractice.

Cruelty to animals has become a worldwide topic – and for Thailand is a national disgrace, that has been used as an undeniable excuse to impose trade sanctions on Thai exports. There are also other forms of animal cruelty not so widely known that would shock the world and bring more infamy to our nation. For instance to increase productivity some animal owners reduce animal living space to much below recommended minimum levels, whilst others force fat contact out of pigs, to sell them as wild hogs, by using electric shocks to keep them running!

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