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The Art of Digital Printing: NO.ID Clothing – Spring 2015

With a technological touch and a strong streeatwear attitude, The Brazilian brand NO.ID presents its latest collection.

Light: without it we wouldn’t exist. Light gives us life throughout photosynthesis and it is material to science and technological evolution. The International Year of Light is the starting point to NO.ID’s Spring 2015 collection. In this collection oversized shapes are transformed with explosions of prints, giving an austere mood to the high-end street wear which the brand proposes. Digital circuits, lasers and geometric prisms are mixed into full patterns, printed in a range of knits. The selection of colors goes from black and white combinations, evoking light and shadows, to oranges and RGB. This collection wants to draw attention to the importance of Photonics, the new Industrial Revolution tanking place in our age.

Watch the video below:

Film: Raphael Kempt
Art Direction: Rafael Knight / Fabio Velvet (NO.ID Staff)
Styling: Rafael Knight / Fabio Velvet ( NO.ID Staff)
Models: Eduarda Loch / João Bossle
Beauty: Bruna Mueller

For more information about the Brazilian brand NO.ID, check noidclothing.com

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