Last December NIKE partnered with (RED) and made a commitment to fight HIV
and Aids in Africa.
Hundreds of thousands laced up to support the fight, on the pitch. In the run up to the summer of Football, NIKE took the message of Lace Up Save Lives into some of the most inspiring cities in the world.
This is Tied Together. A story about action inspiring reaction. A 120 hours relay race in NYC, London, Milan, Berlin and Paris.
Directed by Kai Regan