A personal shopping suite created by London designer Lee Broom has opened at fashion retailer Topman‘s flagship store in London. Sections of the walls are clad in herringbone parquet while clothes are displayed against trompe l’oeil-printed panels. The room is furnished with two semi-circular sofas in blue leather, another corner sofa in white and Broom’s hexagonal Parquetry coffee tables. Gold lamps from his One Light Only collection hang in clusters from the ceiling.
The information below is from Lee Broom:
Critically acclaimed interior and product designer, Lee Broom has curated and designed a new Personal Shopping Suite for TOPMAN‟s Oxford Street flagship store. The state of the art suite launches on May 24th 2011 to meet with the growing demand for men‟s personal shopping appointments.
Having previously worked with the legendary fashion designer Vivienne Westwood, Lee Broom was able to apply his fashion know-how to create a new shopping experience, which echoes the mood of a contemporary gentleman’s club. The space features signature pieces from his own collection, such as The One Light Only collection which dresses the ceiling, and the Cathode Console which acts as the neon lined concierge desk.
Sumptuous half-moon booths wrap around Lee’s hexagonal parquetry coffee tables, with traditional herringbone patterns lining the walls.
The clothes are presented in non-conventional ways through the use of trompe l’oeil printed wall panels, which can be easily adapted for seasonal changes. Materials such as wenge, oak and walnut feature throughout, with a hint of retro in the colour palette through the use of rich teals and earthy browns, with decadent gold highlights adding an exclusive air.
“Coming from a fashion background, it’s been exciting to work with TOPMAN to create their personal shopping suite. The suite has a grand, yet youthful, feel to it as it was important to ensure that men felt comfortable within the space. This space was designed to engage, inspire and give men a personal chill-out zone as they step through their shopping choices.”
The welcoming space features a Microsoft innovation and XBOX gaming area as well as three bespoke consultation areas complete with an Asahi „honesty bar‟ and a changing exhibition space which will launch with artworks from Scream and Whisper Galleries, owned by Tyrone Wood.
The Personal Shoppers will offer a revolutionary new service giving slick sartorial advice within the TOPMAN environment. The service which will be based on the new second floor of the Oxford Circus Flagship, will aim to simplify the time spent shopping and provide maximum choice to the client through a simple appointment menu which includes a 30 minute Express service, a 1 hour Edit for key style updates and a 2 hour ultimate wardrobe over-haul with the Experience session.
“While the trend for Personal Shopping amongst men has almost exclusively been at designer boutique and department store level, the current growth in interest in men’s fashion – at a high street level – has proven the need to invest in the launch of a dedicated Personal Shopping service at TOPMAN. We will offer all types of guys access to the latest trends and styles to suit their particular needs – totally complimentary with no obligation to buy…” Giles Farnham, Personal Shopping Assistant Manager – TOPMAN Oxford Circus