Since US and UK met last week at the World Cup in Africa with a 1 X 1 tie, here’s another interesting encounter between the two countries. Hennes & Mauritz newest American shop landed on the Sunset Boulevard in Los Angeles with an identity by the London-based practice Universal Design Studio .
The most significant element of the façade is the geometrically faceted aluminum panel with a painted finish. The horizontal proportion of the building is broken by the uneasy-nearly-vertical plissed effect of folded panels. They have a surprising lighting effect by night, proportioned by the carefully positioned perforations on the panels. Perfect eye-catching if viewed by foot or by car.
American West Coast hip meets British trendy. Now that’s a tie. Arch Editor André Pinto.