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Universal Design Studio – H&M Store Los Angeles

Since US and UK met last week at the World Cup in Africa with a 1 X 1 tie, here’s another interesting encounter between the two countries. Hennes & Mauritz newest American shop landed on the Sunset Boulevard in Los Angeles with an identity by the London-based practice Universal Design Studio .

The most significant element of the façade is the geometrically faceted aluminum panel with a painted finish. The horizontal proportion of the building is broken by the uneasy-nearly-vertical plissed effect of folded panels. They have a surprising lighting effect by night, proportioned by the carefully positioned perforations on the panels. Perfect eye-catching if viewed by foot or by car.

American West Coast hip meets British trendy. Now that’s a tie. Arch Editor André Pinto.

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Comments 2

  1. sbobrovsky 07/13/2010

    I want to quote your post in my blog. It can?
    And you et an account on Twitter?

  2. Marquini 07/13/2010

    yes ! you can quote the post :)

    my twitter http://twitter.com/creativeboys

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