VIVIENNE WESTWOOD has redesigned Virgin Atlantic’s famed red uniforms. Over 7,500 members of staff, including cabin crew, pilots, Clubhouse staff and Virgin Holidays employees, will wear the new ensembles – which will make their debut for the first time from July 2013, before the official launch in 2014.
Both Westwood and Virgin Atlantic president Richard Branson are committed to original design and sustainability – a key focus of the collaboration. The pair first met through the designer’s ex-husband Malcolm McLaren, who Branson knew from signing the Sex Pistols to his record label.
“My clothes have always got a very strong dynamic rapport with the body – they are very body-conscious, they help you to look glamorous, more hourglass, more woman,” said Westwood. “I design things to help people to hopefully express their personality. I am always trying to find fabrics that are more friendly to the environment – working with Virgin Atlantic they managed to research into this and find more eco fabrics.”
The uniforms are made using recycled materials – including polyester yarn that originated from plastic bottles and canvas created from reused roadside banners and leather off-cuts – and also incorporate Westwood’s well-tailored, figure-hugging signatures.
“Virgin Atlantic has a distinct spirit and from a design perspective we continually try to challenge the norm and stand out from the crowd,” said Branson. “Our current uniform has been around for more than 10 years and we have seen other airlines start to copy it. When we were choosing the designer for this project, we wanted to work with a group of people who share our spirit of adventure, who believe in challenging the status quo and creating something truly memorable.” Thanks to Ella Alexander and vogue.co.uk for the news.