WORLD MAN SS12
With an exciting soundtrack, Models already awarded with their laurel wreaths were transformed into true modern day Olympians stomping to the empowering beats their hair and make up made you think they are dripping in sweat and rushing to get their medal. They sported a multitude of looks from casual trouser and tshirt to the flawlessly tailored suits displaying a wardrobe ready for any occasion. The text below was written by Vivienne:
”Next year London will be hosting the Olympic Games. We therefore dedicate this collection to the event and to the thousands of athletes who will participate.
The gentleman sportsman is our inspiration. This collection is not only about sportswear but what one could wear to attend the formal ceremonies. Tailoring as always is the core of
the collection. This is the look you should wear to the events. Dress up. You will find references to the games’ iconography throughout the collection. Our athletes
are dripping in sweat. They hope to win a medal. Laurel wreaths which were awarded to the victors in ancient Greece remind us that we owe not only the games to the Greeks but our
civilization. After many years, Andreas has agreed to acknowledge his true position as my partner in design. It is important to both of us that his public image should match the reality. He heads the MAN team and I’m very glad to share with him our creative work in fashion. ”